I don’t want to download your app
I’m getting sick of being prompted by random Web sites to download their special iPhone app. I really just want to use the site without having to clutter up my phone with yet another single-purpose app.
I can’t put my finger on exactly when so many sites started prompting iPhone users to download apps, but recently I’ve been to a few forums and news sites that all seem to want me to install something to basically read a blog or browse a forum.
The value of the Web is the content and connections. Just let me use the Web. I don’t care that much if I get slightly jerky scrolling, or if the list doesn’t seem like it’s infinitely scrolling off the edge of my little iOS world.
I think the app should not have to be the default mobile experience. I do like having the option of a higher-fidelity experience if I want it. If you provide a lot of value, I’ll grab the app on my own accord and enjoy it that much more, thanks.